The landscape of motherhood is shifting. More women are choosing to start families later, influenced by factors such as career aspirations, financial stability, and advancements in fertility treatments. This trend reflects a broader societal change where the average age of first-time mothers has been steadily increasing and underscores the importance of tailored support for expectant and new mothers in their 40s.  

  At Glow in Style, we recognise that motherhood doesn't have a one-size-fits-all timeline. Our mission is to empower women to feel confident and stylish throughout their pregnancy and beyond, regardless of age. 

  In 2015, the fertility rate for women aged 40 and over in England and Wales rose to 15.2 births per 1,000 women, surpassing the 14.5 rate for women under 20. This marked a significant demographic shift, highlighting a trend where more women are choosing to start families later in life.​ Several factors contribute to this change:​ 

    • Career and Education: Many women prioritize higher education and career advancement, leading to delayed childbearing.​ 
    • Financial Stability: Establishing financial security before starting a family is a common goal, often achieved later in life.​ 
    • Advancements in Fertility Treatments: Access to fertility treatments, such as IVF, has enabled more women over 40 to conceive. However, NHS funding for these treatments has declined, with only 24% of IVF cycles funded in 2022, down from 32% in 2019. 

  Despite the challenges, the average age of mothers continues to rise and we want to support you however we can. Understanding the unique challenges and joys that come with motherhood at different life stages, Glow in Style offers personalised styling services to help women navigate their maternity journey with confidence. Whether you're a first-time mother in your 40s or expanding your family, Glow in Style is here for you. Our services are designed to simplify your wardrobe choices, saving you time and helping you embrace your new role without compromising your routine or style.​ 

  Motherhood is a personal journey, and age is just a number. With the right support and resources, every woman can navigate this exciting chapter with grace and confidence.